November 2020

Avalon wins award for ‘Best Funeral Plan Provider’ for the second year in a row at this year’s Personal Finance Awards

Avalon Funeral Plans is celebrating a coveted award win after being named ‘Best Funeral Plan Provider’ at the 2020/21 Personal Finance Awards for the second year running.   

Now in its 23rd year, the Personal Finance Awards has long been recognised as a benchmark for excellence in the consumer finance market.  Voted for by 20,000 consumers based on their experience of outstanding products or customer service in the industry, it reflects their choice of the top financial providers. 

With 26 years’ experience providing funeral plans to more than 85,000 customers across the UK and Europe, this award recognises Avalon’s dedication to caring for its customers, as well as the high standard of its range of funeral plans, in what has been a very unique and challenging year for all.     

Avalon lead the funeral planning industry in exceptional customer feedback, with over 2,500 reviews and a rating of ‘excellent’ on Trustpilot, as well as a five-star rating on Defaqto.  Time and time again, expats and their families thank the team at Avalon for providing peace of mind with their funeral plans and their care and compassion at what can be a very difficult time.  Customers like Anne, living in Spain:  

‘I want to thank Mike from the bottom of my heart for his sincerity, calmness and the sympathetic way he was able to make the whole process so easy and stress free.  Living in Spain is daunting when you lose a loved one.  Mike took away all the weight and worry off myself and my family’.  

Avalon is the fastest growing provider of funeral plans for expats in Europe, providing specialist expat plans in Spain, the Canaries, Portugal and Cyprus.  Avalon funeral plans are specially designed to help make planning your funeral as an expat simple, with unique features compared to other providers.  Their team provide local support for customers and their families, working with independent Funeral Directors in country.  They can also provide repatriation if expats would prefer to have funeral back in the UK.     

Their 24/7 English speaking expat bereavement helpline is of vital support for families when the time comes, particularly in countries where the funeral process can be unfamiliar and complicated.  For example, funerals in the EU can happen with 24-48 hours and there is the language barrier to contend with.  

The company has also adapted quickly to the challenges of this year and customers can now speak to a specialist funeral plan advisor in the comfort of their own home face to face, or via a video consultation, as well as over the phone and online.  

The award win follows a challenging year for expats and companies providing services to expats alike, as they faced the Coronavirus pandemic.  Speaking about the award win, Avalon’s CEO, Susan Stevenson, said:

“We are so proud to have won this award in a year when our colleagues and funeral director partners have faced the unique challenge of maintaining a high standard of exceptional care for our customers and their families amidst a global pandemic.     

We like to think we’re different to other funeral plan providers in that we go the extra mile in helping customers and their loved ones when they perhaps need it most and have really shown this to be true this year.  We have supported thousands of bereaved families throughout 2020 with the same level of care and compassion that has come to be expected of us. 

The fact that we’ve been recognised for our efforts – particularly by such a widely renowned awarding body as the Personal Finance Awards – really means the world to us.”

Regulated in the UK by the Funeral Planning Authority (FPA), Avalon operates across the UK, Spain, The Canaries, Portugal and Cyprus.  For more information, visit or call +34 966 799 070


For media enquiries, please contact Avalon at

Notes to editors:

Avalon Funeral Plans has been in business for over 26 years and has helped over 85,000 people find peace of mind with a pre-paid funeral plan. 

Avalon works with a network of local and independent Funeral Directors to provide funeral plans that help expats and their families with the unfamiliar and complicated process of funerals in the EU so they can be remembered how they want to be.  

Over 2,500 customers have rated Avalon five-star ‘Excellent’ on Trustpilot, making it the most trusted name in the business.

Avalon is regulated in the UK by the Funeral Planning Authority (FPA). Avalon’s Premium Plan is rated 5 star by Defaqto.

Leave a Comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.